Why Your Small Business Needs a Google Business Profile

If you run a small business, chances are your customers are already searching for you online. A Google Business Profile (formerly Google My Business) is one of the easiest and most effective ways to make sure your business appears in local search results, maps, and Google searches.

Here’s why every small business should claim and optimize their profile.

1. Increase Local Visibility

A Google Business Profile puts your business on the map—literally. Customers can find your location, hours, and contact info quickly. This is especially important for service-based businesses or retail shops looking to attract local clients.

2. Share Accurate Information

Your profile ensures potential customers see the correct business hours, website link, phone number, and address. Keeping this information up-to-date reduces frustration and missed opportunities.

3. Showcase Reviews and Build Trust

Customers can leave reviews directly on your profile. Positive reviews build credibility, while responding to reviews—both positive and negative—shows that you care about your clients and value feedback.

4. Highlight Your Products, Services, and Updates

Google allows you to post photos, descriptions, and updates about your offerings. You can even share promotions, events, or special services to entice potential customers.

5. Track Insights and Engagement

Google provides analytics for your profile, including how people find you and what actions they take. This information helps you understand your audience and improve your marketing strategies.

Getting Started Is Easy

Claiming your profile is free and only takes a few minutes. Once claimed, keep it updated, add photos, and encourage happy customers to leave reviews.

Pro Tip: Include keywords related to your business and location to make your profile more discoverable in search results.

Want Help Setting Up or Optimizing Your Profile?

I help small businesses get found online by creating and managing Google Business Profiles, so you can focus on running your business while attracting more local customers.