How to Turn One Piece of Content into a Week’s Worth of Posts

Alison Zimpfer
Nov 3
2 min read

Updated: 6 days ago

Creating content for social media can feel like a full-time job—especially for small business owners who are already juggling multiple tasks. The good news? You don’t need to create something new every day. With a little planning, you can turn one piece of content into multiple posts that keep your social media active and engaging all week long.

Here’s how to make it work.

1. Start with a Core Piece of Content

This could be a blog post, a video, a customer testimonial, or even a single photo from a product or event. Your core content is the foundation from which you’ll create additional posts.

Tip: Choose content that is informative, visually appealing, and aligns with your brand.

2. Break It Into Smaller Pieces

Take your core content and divide it into smaller snippets:

Pull quotes or key points from a blog post
Cut a longer video into short clips for social media
Turn a photo series into multiple posts with captions
Highlight different features or benefits of a product or service

3. Repurpose Across Platforms

Each social media platform has its own strengths. Repurpose your content to fit:

Instagram posts or stories
Facebook updates
LinkedIn posts or articles
Short TikTok or Reel videos

Tip: Adjust captions and hashtags to fit each platform’s audience.

4. Schedule Your Posts

Use a content calendar or scheduling tool (like Buffer, Hootsuite, or Meta Business Suite) to plan out your posts for the week. This keeps your social media consistent and frees you from posting in real time every day.

5. Monitor Engagement

Track likes, comments, shares, and clicks to see which pieces of content perform best. Use this information to inform your future content planning and repurposing strategies.

Save Time and Stay Consistent

Repurposing content allows you to stay active on social media, build engagement, and save hours each week. If creating and managing posts feels overwhelming, I can help—planning, designing, and scheduling posts so your business maintains a strong online presence without the stress.